About Us


Our Practice Areas

Business Development Services to support:

  • Developing a strategic plan to target opportunities in state and local government in the California market
  • Accelerating your current brand and market awareness 
  • Documenting client stories and testimonials
  • Strategically leveraging your current investments in existing events and partnerships 
  • Finding opportunities for your customers to tell your story 
  • Understanding IT Leadership priorities and proactively offering support
  • Supporting the growth of strong and trusted professional relationships 
  • Deciding on investments that demonstrate your commitment to the local market 
  • Planning meaningful events and trainings based on your client’s needs
  • Advising team members who are new to the state and local market


Our Approach

Koru Strategies is a woman owned small business focused on the needs of technology and professional services firms. Based in Sacramento, California, Koru Strategies was formed in 2020 with the clear vision of helping improve the business of government through strategic communications, marketing, and business development advisory services by addressing the personalized needs of each of our clients. 

Founder & President


Rebecca A. Friedman

Rebecca is driven to improve the business of government through innovation, enhanced communication, and collaboration. Rebecca has more than 15 years of experience, including consulting at a leading professional services firm, managing government technology education events and strategic workshop delivery, and project management and execution. She is a self-proclaimed “gov geek” and “people connector” whose goal is to communicate the value of technology and how pivotal it is to drive the business of government.

Most recently, Rebecca served as the Media Services Director and unofficial “Chief Technology Translator (CTT)” for Los Angeles County’s Internal Services Department (ISD), the operational IT services provider for the County’s 37 departments. Prior to joining ISD, Rebecca worked as a National Conference Director for e.Republic’s Government Technology division, an events, media, and research company focused exclusively on state and local government technology and education development. In her five years there, she was responsible for acting as a government and industry liaison for events focused on employee and business development in 11 states, including the State of California. She worked with government and industry technology and innovation leaders and elected and appointed officials in each jurisdiction, leading event planning meetings, developing event agendas aligned with government priorities, securing speakers, and collaborating with cross-functional teams to ensure the success of each event. At Deloitte Consulting Rebecca worked on state and local government projects in the US and Canada with a focus on leading change management and training efforts.

Rebecca holds a BA from the University of Massachusetts Amherst, an MBA from California State University Sacramento, and is a certified Project Management Professional (PMP) through the Project Management Institute (PMI).  

   Koru  / (ˈkɒruː) / (Māori for "loop or coil")  

The spiral shape of a new unfurling silver fern frond. It symbolizes new life, growth, strength and peace.